Madhavan Ramanujam 20
Chapters
Monetizing Innovation vs Scaling Innovation: Two Sequels of Business Growth
Market Share and Wallet Share: The Two Engines of Profitable Growth
Six Common Traps by Founder Archetype: Disruptors, Moneymakers, and Community Builders
Beautifully Simple Pricing: The Foundation of Startup Monetization
Mastering Negotiations: Gives and Gets, Value Selling, and Leverage
Negotiation Tactics: Options, Anchoring, and Tapering Concessions
AI Pricing Fundamentals: Why Monetization Starts on Day One
POC Strategy: Building Business Cases and Lead Qualification
The Attribution-Autonomy Framework: Choosing Your Pricing Model
Four Key Axioms: The Takeaways for Founders
Key Concepts