Kristen Berman

Chapters

Economics says, “Look, people are rational. We make decisions with no emotion. W…

So, big experiment. This is with 10,000 people, so we can really trust the resul…

I think each product, obviously, will be different. One example would be, if I’m…

Yeah. I don’t know how much emphasis to put on these kind of confetti stuff. I t…

Yeah. And so, that’s kind of what we did for TikTok, which is, basically, you’re…

I would caveat all this with behavior is contextual. Why we are religious about…

Yeah. Once you understand the psychology of human behavior, you really start to…

We use skill assessments and trials as ways to predict job performance, but inte…

Key Concepts

• Are you sure?
• Awesome
• Do I do it, or not?
• Do you want us to pay your bills immediately, or every week,
• Economics
• Eh, I’m just going to…
• Hey, are you just tricking people into doing things they don
• In a year from now I might earn some money, but I’m not goin
• Kristen Berman
• Lenny
• Look
• Look, people are rational. We make decisions with no emotion
• Look, people make decisions with lots of emotion. We are pre
• No. Absolutely not. We cannot add a deadline. This is just t
• Nothing
• Oh, this worked at 10 other companies, it’ll probably work h
• Oh, we can’t work with you guys right now. We can’t afford i
• Once
• People
• So, with that, actually, one of the insights was that remind
• That
• There
• They
• This
• We can pay your bills immediately.