Jonathan Becker

Chapters

AI’s Impact on Marketing and Agency Work

Landing Uber: Story of Exploiting Loopholes and Building Trust

Marketing Performance and Attribution

Evolution of Digital Marketing Practices

Key Concepts

• AI transformation
• attribution modeling
• automation
• client acquisition
• competitive advantage
• data-driven marketing
• human capital displacement
• implementation automation
• marketing evolution
• marketing metrics
• performance measurement
• relationship building
• sales story
• strategic thinking
• strategic work
• team transformation