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hila-qu

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Hila Qu

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# The ultimate guide to adding a PLG motion | Hila Qu (Reforge, GitLab)

Thank you Lenny for having me. I’m so excited.

I like that ambition. There’s always more. Yeah. Well I think the next milestone

I always take a very long-term view for writing. I enjoy writing myself. Spend a

Is the simple way to think about this trend that eventually every one will need

Yeah, exactly. But I would say it is easier if you have PLG from early on. If yo

To pull on that thread a little bit more even to help people visualize a product

The first of all, as I mentioned, you need to have some sort of vehicle. A lot o

So that’s one. The other one is they don’t have a dedicated team. They just basi

You kind of shared some of the attributes of what allows you to be product led,

Yeah, yeah, yeah. Just imagine you are building, selling something on e-commerce

And that stands for product qualified lead, right?

Maybe I can give an example first and then we can talk about the other question.

Great. Thank you for sharing that example. Maybe a last question on this first s

If you don’t have the foundational components, you need to build all of that. Bu

Aha moment and activation is often interchangeable, right?

And I imagine the way you got to that was you looked at what point does retentio

Hila, this is amazing. This is like a mini podcast on activation. We should do a

You can do a audit like this yourself, right. Just imagine if you are a B2C user

And then you do this audit of where along this journey do we think the biggest o

Acquisition, which is top of funnel, do you want to double down and invest there

And then there’s a bucket of retention, of just keeping them around longer, whic

Cool. And so the question, basically, a founder or product team has to decide is

You should probably start with activation. Activation is actually a common good

Okay. I’m hoping that was really helpful, because I think a lot of people are li

Yeah, I know that I didn’t talk about that in the post, and there are people ask

I think there are two things. One thing is actually very similar to what you jus

I think there are two big buckets. The first bucket is product usage data. As I

Wow. Amazing. That was an awesome list and really well-structured. Is there anyt

To get started, I would say probably a product analytics tool is the first step,

No, you can bring me, but you don’t have to bring me. I think there are, if you

Awesome. It also reminds me a previous guest, Crystal Widjaja, has a awesome pos

Is there anything you want to add there about just the importance of a data ware

And when you say AWS, you mean at Redshift, I imagine?

How I see most companies started is the founder or the leadership team realize t

Before we actually get there, maybe one more quick question. Which would you rec

One situation I would recommend is that if the initial focus area is, like I sai

Got it. And you’re sharing a lot of org design verbally in the post, which we’ll

That’s an excellent question. I have seen both. I actually recommend if you can

I learned finding leverage from him. He talked about there are four type of leve

All right, I see. All right. There’s an advantage there, if you can speak Chines

Discussion

That movie is awesome. It’s kind of really cool. I really highly recommend it.

That’s the problem it’s so hard to do well. Oh man, I’m not optimistic, but I’m

When I interview a growth PM or analyst, I will always ask, “What is a experimen

I love it. What’s a favorite recent product you’ve recently discovered that you

Yeah. At first I added basically a section in the dock, in the ticket stack. Ask

I’m going to need to check that out now. And final question. I know you’re big o

Yeah, they can find me on LinkedIn. Just search Hila Qu, H-I-L-A Q-U. You can fi

Thank you so much for listening. If you found this valuable, you can subscribe t

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