Grant Lee
Chapters
You know what we don’t love talking?
Did you know this was a thing?
And I think a lot of founders ask themselves, do we have it or are we not?
Is there anything more there that might be helpful for people to share just to hear about just li…
What is it there that you’re just like, no, this isn’t going to work, as much as exciting as this…
And then the consumer is totally confused, like why do I need this thing?
How did you get your first set of users?
(00:25:24): And so for me, it was almost like my first learning moment, going back to what does f…
And I think if you can kind of overcome the initial cringe factor of seeing yourself and postings…
One is just how do you find time as a founder or CEO of a very fast growing crazy startup?
I think we all kind of have intuition that there’s just different audiences, right?
Is there a specific time of the week you do this?
Just broadly, what should we know?
You want to be able to have them tell your story but in their voice, right?
That’s the simple way to understand influencer marketing, yeah?
And when they post, they’re generally transparent about this is a paid promotion, right?
What’s like a audience size roughly that you think is ideal for this, or what niche just means?
Is that the right framework for how to just start this thing and explore?
Is everyone having to redesign things from scratch and come up with all these frameworks every ti…
How do you scale this sort of thing?
How do you actually break through so that people are actually finding value in what you’re building?
Have an idea, build the prototype, test it with, I don’t know, is it like dozens of people?
How is there any sort of motor leverage or long-term business model here when it’s just the model…
But before you do that, you should think about, “Is this a problem I can invest five to 10 years …
” Why does it take 20 different models?
So in that particular use case and so you’re always trying to map to that, what is the end user t…
Part of this was also just realizing we almost didn’t need to overthink it too much because this …
The second is are people willing to pay for the product?
So then guess what?
One of your very specific piece of advice is hire generalists versus someone that’s just really d…
And so if you don’t start with a high bar there, going back to what is the goal?
Is there anything else around hiring that you think is really important or a big lesson you’ve le…
Are you ready?
What’s one tip you’ve learned or one tip you teach people to become better presenters that might …
Key Concepts