Gia Laudi

Chapters

Why Traditional Funnels Fail in SaaS

Impact of Customer-Led Growth Approach

The Inspiration from Airbnb’s Project Snow White

The Research Process: Identifying Best Customers

Prioritizing Which Customer Job to Solve First

Mapping Milestones and Setting KPIs

Messaging Guide and Customer Communication

Jobs-to-Be-Done Framework Explained

Executing on the Customer-Led Growth Process

Recommended Books and Resources on Marketing and Growth