Ethan Smith
Chapters
Intro: The Shift from SEO to AEO
The History and Definitions of Answer Engine Optimization
Winning at AEO: Tactics, Conversion, and the Power of Citations
Key Concepts
- 6X conversion rates for LLM traffic
- AEO vs. GEO (Generative Engine Optimization)
- Answer Engine Optimization (AEO)
- Citations vs. blue links
- Clickability in LLM answers
- LLM citation mechanics
- Long-tail question optimization
- Orchestration and Trust Management tools
- Panda algorithm and spam prevention
- Programmatic SEO history
- Reddit and YouTube as offsite levers
- Traffic quality from ChatGPT