Eli Schwartz
Chapters
Discussion Point
Today my guest is eli schwartz
That’s an awesome idea
Tired of bouncing around multiple tools to uncover what’s really happening inside your product
Actually, it’s not that it’s harder to find, your stuff becomes less relevant
It’s even more than that
Can you help us make this even more real
I think step one is the step that almost everyone misses on seo, which is be the user
It’s not necessarily that people aren’t searching google for the problem
If you’re looking for pizza, and again, a lot of pizza shops have websites
That can tell them when it makes sense to keep going or move on
Christina, thank you for joining us and if you want to learn more, head on over to oneschema
I think of ai or ai overviews as a branding exercise
In my book, i talk about two of my favorite programmatic seo companies
Programmatic is the right solution when there’s scale and when there’s a user use case
I think that’s an interesting takeaway
It sounds very empowering
Is there anything else that you think is an important myth that people get wrong about seo
I love that
I mean i have a great example of how wrong it could be in estimating traffic
You know what i’ve realized about grammarly recently
This has been awesome
Key Concepts
- A Date
- A Trip
- A Year To Test This Thing
- Ads
- Ai
- And Cut That In Half
- And Quora Where It’S Just Like
- And Said
- Being The Best Operator
- Company
- Creating Some Content
- Deliverables
- Design
- Each Property
- Earnings Reports
- Every Single Hotel
- Everything They’Ve Read
- For It
- Great Dates
- Health In General
- Hiring
- How Search Is Evolving
- How To Be A Better Operator
- I Made
- If Someone Else Cares About It
- Like
- Like They Ask About Other Channels
- Links
- Model Works In Ads
- My Approach To Seo
- My Newsletter Who’S Incredible
- Of
- Of All These Data Sources
- Of Programmatic Doesn’T Do Anything
- Of The Process
- One More Myth
- Pr
- Problem In Consulting In General
- Problem That Answers A Google Search
- Product
- Public Companies
- Quality
- Rate
- Rather Than
- Revenue
- Seo
- Seo For A Long Time
- Seo Metrics
- Seo Traffic
- Sinek’S Start With Why
- Than If You Just Guess
- That I Helped Through That
- That Thread Briefly
- That Top Keyword
- The Asset You’Re Going To Create
- The Internet And Say
- The Links
- The Right Fit
- The Show At Lennyspodcast
- The Side
- The Waldoff Astoria Of New York
- The Word Crm
- Their Category Pages
- They Didn’T Know Could Exist
- This Rollback
- This Search
- Those Kinds Of Things
- Those Search Results
- Tinder
- Tinder’S Result
- To Go
- To Google Search
- Top Of That
- Traffic
- User
- Websites That No One Really Read
- What Salesforce Is
- What You’Re Building
- What’S Happening In Seo
- Working With Them For Six Years
- Your Day Job
- Your Product Hard Test