Austin Hay

Chapters

# The ultimate guide to Martech | Austin Hay (Reforge, Ramp, Runway)

Transcr

00:00:00

Key terms: ultimate, interview, frameworks

Austin Hay (00:04:35):

Such a good question 00:00:00

Key terms: Austin, probably, spectrum

That’s also where you typically see tools like Salesforce coming into play and m

00:00:00

Key terms: That’s, card, listening

Lenny (00:13:05):

Maybe a sign that you should start thinking about a MarTech pe 00:00:00

Key terms: Lenny, Braze, section

(00:17:28):

Whose problems are we solving and where are resources allocated? Bec 00:00:00

Key terms: (00:17:28), leading, teams

Austin Hay (00:21:37):

There’s half of marketing technology, which I would call 00:00:00

Key terms: Austin, computer, clear

(00:26:21):

So, that’s my way into the engineering world 00:00:00

Key terms: (00:26:21), natural, opportunity

(00:30:25):

And those are more like discrete product goals 00:00:00

Key terms: (00:30:25), without, Consumer

(00:34:31):

You could use Amplitude as your CDP, collect all your data, stream i 00:00:00

Key terms: (00:34:31), stream, ETLs

(00:39:03):

In a B2B business you have all that complexity, but at the end of th 00:00:00

Key terms: (00:39:03), figure, train

(00:43:21):

What should I do first touch or last touch? Should I do both? And th 00:00:00

Key terms: (00:43:21), Facebook, party

And then for all the stuff in the middle, you’re firing off a page view event wi

00:00:00

Key terms: stuff, data, tracking

(00:51:52):

So, I’m keeping my eyes on that 00:00:00

Key terms: (00:51:52), networks, start

Lenny (00:55:57):

I am 00:00:00

Key terms: Lenny, going, Awesome

(01:00:33):

You can just go pick up some software skills and you probably are go 00:00:00

Key terms: (01:00:33), whole, shortcut

Lenny (01:04:49):

That was a great way to answer the question 00:00:00

Key terms: Lenny, (01:05:31), tools

(01:08:59):

Can we buy? What about the problem can we build? And where does it m 00:00:00

Key terms: (01:08:59), building, about

(01:13:05):

You have to decide yes or no 00:00:00

Key terms: (01:13:05), Leadership, captain

(01:17:35):

We lost two grandparents to COVID, we lost our dog 00:00:00

Key terms: (01:17:35), Golden, Salesforce

(01:22:04):

They’re like, we’re not going to send a police officer to watch you 00:00:00

Key terms: (01:22:04), saying, questions

Key Concepts

(00:17:28), (00:26:21), (00:30:25), (00:34:31), (00:39:03), (00:43:21), (00:51:52), (01:00:33), (01:05:31), (01:07:52), (01:08:59), (01:13:05), (01:17:35), (01:22:04), Austin

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