April Dunford 2.0
Chapters
# How to nail your product positioning | April Dunford (Obviously Awesome)
T
00:00:00
Key terms: product, positioning, hedge
April Dunford (00:04:15):
You’re welcome 00:00:00
Key terms: April, going, positioning
(00:08:31):
So the first thing is really hard to use 00:00:00
Key terms: (00:08:31), other, Scout
Lenny (00:12:22):
Awesome 00:00:00
Key terms: Lenny, insight, through
(00:16:44):
And so if you’ve got a point of view on the world and you’re talking 00:00:00
Key terms: (00:16:44), good, (00:18:31)
(00:21:10):
And in general, in a sales process, we’re not doing anything to help 00:00:00
Key terms: (00:21:10), figure, doing
April Dunford (00:25:22):
I think that hurdle is a lot more than you think 00:00:00
Key terms: April, Please, them
Lenny (00:29:28):
It’s so interesting 00:00:00
Key terms: Lenny, default, totally
(00:33:32):
So we’re SOC 2 compliant, we do this, we do that, we know because we 00:00:00
Key terms: (00:33:32), deals, sales
(00:37:43):
So if I’ve got product, marketing, and sales together in the room wo 00:00:00
Key terms: (00:37:43), comes, putting
(00:42:29):
When I go to do that in a sales pitch, I can translate that into my 00:00:00
Key terms: (00:42:29), constructed, should
Lenny (00:47:10):
Mm-hmm 00:00:00
Key terms: Lenny, return, businesses
(00:52:22):
And so that’s a smart move for them because they’re now very well kn 00:00:00
Key terms: (00:52:22), that, we’re
(00:56:49):
So if you say, “Right,” all I got to do is prove that I can do that 00:00:00
Key terms: (00:56:49), “Okay, features
Well, so generally if the sales pitch isn’t working, it’s because the positionin
00:00:00
Key terms: Well, experience, sales
Now I got sales, teaching sales, teach and sales instead of marketing, sort of t
00:00:00
Key terms: sales, because, bigger
Lenny (01:08:38):
Just a couple more questions 00:00:00
Key terms: Lenny, companies, hanging
(01:12:59):
I did this for years where I was taught to do problem solution 00:00:00
Key terms: (01:12:59), changing, should
Lenny (01:17:19):
Amazing 00:00:00
Key terms: Lenny, Dunford, you’re
Lenny (01:21:09):
It is an excellent segue to our next question, which is, is th 00:00:00
Key terms: Lenny, AL-Star, actually
(01:25:01):
You’re just going to grind it out 00:00:00
Key terms: (01:25:01), about, Product
Lenny (01:29:29):
Arnold Schwarzenegger’s new book is called Be Useful 00:00:00
Key terms: Lenny, first, useful
Key Concepts
“Okay, (00:06:43), (00:08:31), (00:16:44), (00:18:31), (00:21:10), (00:33:32), (00:37:43), (00:42:29), (00:52:22), (00:56:49), (00:59:56), (01:12:59), (01:25:01), AL-Star
Mentioned In
Cross-references to be added