Strategy

Positioning, competitive advantage, go-to-market strategy, and business model design.

Topics in This Domain

Business Models

• Marketplace
• SaaS
• Freemium
• Enterprise
• Consumer
• B2B
• SMB

Positioning & Go-to-Market

• Positioning
• Differentiation
• Category Design
• ICP
• Persona
• Competitive Moat
• Value Proposition

Go-to-Market Execution

• Product Hunt Launch
• SEO
• Content Marketing
• Demand Generation
• Inbound Marketing
• Outbound Sales

Startup Journey

• Founder Mode
• Pivoting
• Layoffs
• Scaling

Key Frameworks

• Sales Pitch Framework (April Dunford) - Insight → Alternatives → Perfect World → Value
• Fuel vs Engine (Emily Kramer) - Content/positioning vs Distribution/ops
• Jobs to Be Done (Bob Moesta, Clayton Christensen)
• Pre-Mortem (Shreyas Doshi) - Tigers, Paper Tigers, Elephants

Featured Episodes

Episodes featuring strategy topics to be added