Metrics & Analytics

Measuring what matters—defining north star metrics, tracking KPIs, and using data to guide product decisions.

Topics in This Domain

Metrics & KPIs

• North Star Metric
• OKRs
• KPIs
• Leading Indicators
• Lagging Indicators
• Guardrail Metrics
• Proxy Metrics

Engagement Metrics

• MAU
• NPS
• CSAT
• Conversion Rate

Key Frameworks

• ICE Scoring (Sean Ellis) - Impact × Confidence × Ease
• RICE Scoring (Intercom) - Reach × Impact × Confidence / Effort
• Empowered Teams (Marty Cagan) - Outcome vs output focused teams
• Pre-Mortem (Shreyas Doshi) - Tigers, Paper Tigers, Elephants

Featured Episodes

Episodes featuring metrics and analytics topics to be added