Growth

Acquisition, activation, retention, and virality—the engines that drive user expansion and product adoption.

Topics in This Domain

Growth Motions

• Product-Led Growth (PLG)
• Sales-Led Growth
• Growth Loops
• Network Effects
• Word of Mouth
• Referral Programs
• Waitlist Strategy
• Land and Expand

Activation & Retention

• Aha Moment
• Time to Value
• Activation Rate
• Retention Rate
• Churn Rate
• Onboarding

Key Frameworks

• Hooked Model (Nir Eyal) - Trigger → Action → Variable Reward → Investment
• Jobs to Be Done (Bob Moesta, Clayton Christensen)
• Empowered Teams (Marty Cagan) - Outcome vs output focused teams
• Fuel vs Engine (Emily Kramer) - Content/positioning vs Distribution/ops

Featured Episodes

Episodes featuring growth topics to be added